Why does chocolate taste better when on a diet? This is the question researchers have asked subjects in a published study. It was discovered that subjects felt guilty when eating such treats, but the pleasure centre in their brain was enhanced upon eating such a treat. The subjects were each given one of two magazines to read, and the subjects who ate chocolate after reading a health magazine enjoyed the chocolate more.
To learn more about this study, click here http://www.besthealthmag.ca/blog/post/news-does-chocolate-taste-better-when-youre-on-a-diet.